Cold Email & Outreach
Cold Email Compliance Guide: CAN-SPAM, GDPR, and Indian DPDP Regulations
Team Olonyn
Product & Growth Engineering at Olonyn
October 10, 2026 9 min read
TL;DR / Quick Summary
To comply with global email laws: (1) clearly identify who you are, (2) include a valid physical postal address, (3) include an instant opt-out mechanism, and (4) only contact relevant commercial professionals.
US CAN-SPAM Act 7 Mandatory Criteria
No deceptive headers, no deceptive subject lines, identify message as commercial, provide physical postal address, provide clear opt-out, honor opt-outs within 10 business days, monitor third-party senders.
Frequently Asked Questions
Is cold emailing individuals allowed under GDPR?
Under GDPR, B2B emailing is permitted under Legitimate Interest if the email is strictly targeted to their corporate role.
Written by Team Olonyn
Product & Growth Engineering at Olonyn
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